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Purchase intentions of the readers

The Allensbach Media Market Analysis, which is often referred to more simply as the AWA, is one of the most important media market studies in Germany. The AWA is a broadly based study that ascertains the population's attitudes, consumption habits and media consumption behavior

The Allensbacher Computer- und Technik-Analyse (ACTA) (computer and technology analysis by Allensbach) analyses the markets for computers, the Internet and mobile radio as well as the markets for consumer electronics, digital photo and video technology, navigation systems, and computer and console games.

In AWA, c't magazine reached a total coverage of 918,000 users.

Our flyer provides an overview of professional and private purchase intentions of our readers as well as some facts on the quality of the c't readership.

Just download the PDF to get a quick overview.