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The Allensbacher Werbetr├Ągeranalyse (AWA) (advertising media analysis by Allensbach) reveals a total coverage of 958,000 readers and reflects the steady use and indispensability of this title as an information source.

The high-quality readership is predominantly male, educated, and has a high net household income. Moreover, the readership is characterised by its professional attitude, the high number of decision-makers and trendsetting multipliers.

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Source: AWA 2018