Heise Medien Portal

Mediaportal

Wallpaper/Fireplace specifications

Wallpaper
Wallpapers are an advertising medium that draws a lot of attention. They frame the content of heise online as an exclusive ad at the top and the right margin, as a u-wallpaper even at both sides of the web site.

Wallpaper consists of the following elements:

  • Leaderboard (max. 40 Kb - max. 728 x 90 pixel)
  • Skyscraper (max. 40 Kb - max. 200 x 600 pixel)
  • destination URL or ClickCommand
  • optional: Background color (the color must be significantly different as the normal background colour)
  • optional: Tracking pixel

    Leaderboard is positioned right beside the Skyscraper. Leaderboards and Skyscrapers can be provided as GIF, JPEG, and SWF files. Fallback images are needed if Flash is used. Please integrate the variable clickTag and see also our TechSpecs Flash for more necessary elements.

U-Wallpaper consists of the following elements:

  • Leaderboard (max. 40 Kb - 1104 x 90 pixel Newsticker/Homepage and c't, 962 x 90 for iX and Netze,968 x 90 pixel for Technology Review)
  • Skyscraper right (max. 40 Kb - max. 120 x 800 pixel)
  • Skyscraper right (max. 40 Kb - max. 120 x 800 pixel)
  • destination URL or ClickCommand
  • optional: Background color (the color must be significantly different as the normal background colour)
  • optional: Tracking pixel

    After consultation, it is possible to expand the leaderboard to 962 x 250 pixels.
    The banner must be static.

Fireplace
The fireplace has the same specs as the u-wallpaper, exception is the Leaderboard. It has to be delivered in 1104x90 pixel.
The central fireplace has a size of 1056x250 pixel, max 60 Kb and can be animated. The rest of the ad needs to be static. This format works exclusively on the homepage.

Restrictions:

  • No automatic multimedia features such as sound or video streaming (heise online only admits sounds and movies that users have to launch manually)
  • Flash movies cannot be reproduced as endless loops (maximum 2 loops)
    maximum animation lenght of 1 loop: 20 seconds
  • The processor load is an important factor for the implementation of Flash creative and must be considered within the creation process (heise online reserves the right not to implement a creative if the processor load would be too high).

Recommendation:

  • Flash movies should not be reproduced as endless loops (maximum 2 loops)
  • maximum animation lenght of both loops should be 20 seconds.

HTML / CSS / JavaScript / Cookies
External CSS files and JavaScript cannot be downloaded. All of the JavaScript and style information required must be embedded in the HTML file and should not be larger than 3KB collectively.
Our stylesheets and JavaScript must not be overwritten.
Cookies may be used. However, external cookies must not be read out.