Heise Medien Portal


Word of Mouth/Seeding



A word-of-mouth campaign is well-suited to make the products of a vendor known. The interactive format involves users who, in the context of a test lasting several weeks, have set their wits to the product and afterwards share their acquired experience with others. The high credibility of the contents created in this way contributes to making the product known to further users. A sweepstake related to the campaign additionally increases the attractiveness of the promotion.

Rates: Individual rates according to the scope/number of the test devices/test persons

Benefit summary

  • High visibility
  • No standard solution
  • Interactive
  • Attractive thanks to sweepstake
  • Added value for the users
  • High credibility (users test for users)
  • Test results are available as content