In general, we think there is a fundamental misconception about piracy. Piracy is almost always a service problem and not a pricing problem. For example, if a pirate offers a product anywhere in the world, 24 x 7, purchasable from the convenience of your personal computer, and the legal provider says the product is region-locked, will come to your country 3 months after the US release, and can only be purchased at a brick and mortar store, then the pirate's service is more valuable. Most DRM solutions diminish the value of the product by either directly restricting a customers use or by creating uncertainty.
Our goal is to create greater service value than pirates, and this has been successful enough for us that piracy is basically a non-issue for our company. For example, prior to entering the Russian market, we were told that Russia was a waste of time because everyone would pirate our products. Russia is now about to become our largest market in Europe.
Und diese Bequemlichkeit (und ja tatsächlich, ich habe ne shitton an Spielen, die ich mal nebenbei günstig geschossen habe, aber (noch) nie gespielt habe und klar wüsste ich, wie ich sie ganz ohne $$$ bekommen könnte) wird nun durch zu "viele Köche" verdorben.